IndustryGeniuses
B2B pipeline systems for industries
Multimodal 2026 Programme
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62 days to Multimodal · 2026 exhibitor programme

Make Multimodal your strongest pipeline event of 2026.

A pre-, during-, and post-show pipeline programme for serious exhibitors at Multimodal 2026. We pre-book stand meetings with your named ICP accounts, capture every conversation in real time, and run the ninety days of follow-up where pipeline is actually generated.

Book a 20-min strategy call → From £4,950 · Three programmes · Capacity-capped
Multimodal 2026 — NEC Birmingham, 30 June – 2 July
13,500+
Industry buyers under one roof at Multimodal 2025
300+
Exhibitors competing for their attention
3 days
To make every conversation on your stand count
90 days
After the show — where pipeline is actually won

Multimodal is the strongest single-event opportunity in UK freight, transport and supply chain. It puts your entire ICP — shippers, retailers, manufacturers, forwarders, carriers — in one hall for three days. The exhibitors who win Multimodal don't win it on the floor. They win it in the eight weeks before, and the ninety days after.

You don't have a traffic problem. You have a follow-up problem dressed up as a traffic problem.

A pipeline system in three phases.

We don't run your stand. We run the parts of the funnel your team isn't set up to run — targeting, capture, and the ninety days of follow-up where deals are actually won.

Before · 8 to 2 weeks out

Fill your stand calendar before you arrive.

  • ICP buyer mapping across the Multimodal attendee pool
  • Multi-channel outreach: LinkedIn + email + voice
  • Stand meetings booked into your team's diaries
  • Weekly progress dashboard
During · 30 Jun – 2 Jul

Capture every conversation in real time.

  • Branded QR / scan capture with custom qualifying fields
  • Real-time lead scoring against your ICP
  • Same-day automated follow-up while leads are warm
  • Live stand dashboard for your team
After · 3 Jul – 1 Oct

Run the 90 days where pipeline is won.

  • Multi-touch nurture, segmented by lead score
  • Meeting booking on behalf of your sales team
  • Direct CRM handoff (HubSpot, Salesforce, Pipedrive)
  • Closed-loop attribution: which leads turned into £

What this looks like by Day 90.

Concrete outcomes you can take to your CFO when she asks whether the show was worth it.

15–25
Pre-booked stand meetings
With named ICP accounts, in your team's calendars before you arrive at the NEC. (Tier 02 target.)
100%
Stand conversations captured
Every interaction qualified, scored, and routed — in real time, not in a notebook.
5+
Touches per lead, post-show
Across 90 days. Most exhibitors manage one generic email. We don't.
£
Closed-loop attribution
Day-90 report showing which conversations at the show turned into pipeline and revenue.

Who this is built for.

Freight forwarders 3PLs & 4PLs Shipping & carriers Supply-chain tech Warehousing Yard & site ops Customs & compliance Last-mile & e-delivery

Three programmes. One choice.

Choose by where you are in the calendar. Pre-event work needs at least six weeks of runway — past mid-May we can only deliver capture & follow-up.
Tier 01

Show Capture

For exhibitors < 30 days out
£4,950+ VAT
One-off · 3 weeks before → 30 days after
  • Branded QR capture & qualification on your stand
  • Real-time lead scoring against your ICP
  • Same-day automated follow-up (3 touches over 7 days)
  • Lead dossier delivered Day 8 post-show
  • 30-day light-touch nurture
  • CRM handoff in your tool of choice
Book a call →
12 stands remaining
Most exhibitors choose this
Tier 02

Show Conversion

Pre · During · Post · Now → 1 October
£9,500+ VAT
One-off · 6 weeks before → 90 days after
  • Everything in Show Capture, plus:
  • ICP buyer mapping across the Multimodal attendee pool
  • 6-week pre-event outreach (LinkedIn + email + voice)
  • Target: 15–25 pre-booked stand meetings
  • Live stand dashboard during the show
  • 90-day pipeline activation & CRM handoff
  • Weekly pipeline reviews through 1 October
  • Closed-loop attribution at Day 90
Book a call →
6 stands remaining
Tier 03

Always-On Demand

Multimodal as month one of 12
£5,995setup
+ £2,500/ month
12-month engagement
  • Everything in Show Conversion, plus:
  • 12-month ICP intelligence layer
  • Quarterly campaigns mirroring the show structure
  • Dedicated operator pod & account director
  • Quarterly business reviews with C-level
  • SDR enablement & weekly sales-marketing alignment
Book a call →
3 stands remaining

Monday morning, after the show. What lands on your desk.

Most exhibitors come back from Multimodal with a stack of cards, a tired team, and good intentions about follow-up. The intentions usually fade by week two. Here's what we send instead — by 9am, Monday 6 July.

Your sales leaders open it and run it the same morning. Every hot lead is already in motion. By the end of week one, every prospect has been touched at least twice. By Day 90, you have a closed-loop attribution report you can put in front of your CFO.

The Multimodal Dossier
Day +3
  • Total stand interactions capturedVerbatim
  • Leads scored A / B / C against ICPIncluded
  • Named-account heat mapIncluded
  • Hot leads in active follow-upLive
  • Meetings already in your calendarLive
  • CRM-ready export (your tool)Included
  • 90-day nurture plan, by lead scoreIncluded

How we work, and what you can expect.

UK-based operators.
Every outreach message is written or edited by someone who can hold a real conversation about freight forwarding, customs, or supply-chain tech. AI does the enrichment; humans do the messaging.
Capacity-capped.
We work with one exhibitor per ICP segment per show. First serious conversation locks the segment. We'd rather deliver well for a few stands than dilute across many.
Honest scoping.
If we don't think we can deliver real pipeline for your offer, we'll tell you on the strategy call rather than take the money. The 20-minute call is a diagnostic, not a pitch.

Quick answers before you book.

We already have an event marketing agency. Why add you?
Your event agency is excellent at the stand itself — design, build, on-the-day staffing. We don't do any of that. We run the parts of the funnel they don't: pre-event ICP outreach, real-time on-stand lead capture and qualification, and the ninety days of follow-up where pipeline is generated. We sit alongside them, not in their seat.
Can you guarantee meetings or pipeline numbers?
We commit to process and effort, not outcomes. On Tier 02 we typically book 15–25 pre-event stand meetings with named ICP accounts, but this depends on your ICP, your offer, and how distinctive your positioning is in the segment. If we don't think we can deliver, we'll tell you on the call.
Who actually writes the outreach? Is this offshore?
UK-based operators write every message. We use AI for ICP enrichment and intent scoring, but every message that reaches a buyer at a logistics company has been written or edited by a human who understands the sector. Generic LinkedIn slop into the freight community would be a disaster — for you and for us.
What CRM do you support?
HubSpot, Salesforce, Pipedrive — all native. Other tools we connect via API or CSV handoff. If you don't have a CRM yet, we run the engagement in our stack and hand it back to you cleanly at the end.
How fast can we get started?
If we both want to move forward, contracting takes 48 hours and kick-off is the following week. Tier 01 stands up in seven days. Tier 02 needs ten working days from kick-off to first outbound message landing in a buyer's inbox.

Multimodal happens once a year. Make this one count.

Twenty minutes on a call. We'll look at your ICP, your existing pipeline, and your stand plan, and tell you honestly which programme makes sense — including telling you when none of them do.

Book a 20-min strategy call →
No deck. No pitch. Just the diagnosis.